About Us
About LEAD AtoZ
A B2B marketplace connecting Indian buyers with suppliers they can verify.
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How it works
One marketplace, two sides
For buyers
- 1Search, or browse by category and city.
- 2Open a listing to see its details, price and the supplier behind it.
- 3Send an enquiry, chat or call — the supplier replies to you directly.
- 4Or post a requirement once and compare the quotes suppliers send back.
For sellers
- 1Apply with your business details and the owner’s photo ID.
- 2The LEAD AtoZ team reviews it; approved suppliers are marked verified.
- 3List your products or services — each listing is approved before it goes live.
- 4Answer enquiries and quote on buyers’ requirements from your seller dashboard.
What we stand for
Why businesses use LEAD AtoZ
What you can expect from the platform, and what we expect of the sellers on it.
Verify, then source
Finding a supplier should be a search, not a chain of introductions and phone calls to people who know someone.
Every seller is reviewed
An application carries GST and PAN details with identity documents, and a person checks it before the supplier is published.
Built for India
Organised by category, sub-category and city, so a search stays close to what you can actually source and from where.
Post what you need
Cannot find it in the listings? Describe the requirement instead and let suppliers come back to you with quotes.
Talk to suppliers directly
Contact details sit on the listing. No bidding for introductions, and no middleman in the conversation.
Support you can reach
A phone number and an email address that a person answers, published on the contact page rather than buried in a form.
Start on either side of the marketplace
Browse what suppliers are already offering, or apply to list your own business.